Designed Rakhi-edition packaging for Bombay Sweet Shop’s 2026 campaign, built around a playful Snakes & Ladders concept featuring the brand’s laddoo and kaju katli mascots as players. The system extended across the product range while adapting the narrative to each product’s dimensions, layout, and print requirements.
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Built out the base checkerboard grid pattern, forming the structural foundation for the board game background.
Placed individual board elements, numbering, border and iconography across the grid to complete the board layout.
Illustrated the mascots interacting with the board, garlands, and props, giving them a dynamic, playful sense of motion.
Positioned the product title clearly within the composition, ensuring legibility alongside the illustrated board elements.
My first fast-paced project to see the packaging come to life, and a surreal feeling to watch something move from screen to shelf. It taught me to make quicker decisions, sharpened my colour sense, and gave me a much deeper understanding of print and production.
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