A campaign identity inspired by Bengaluru's street typography, traditional truck art and transport signage, reimagining familiar Indian political graphics through bold lettering, vibrant colours and contemporary forms.
Campaign Collateral Suite A collection of campaign materials including visiting cards, letterheads, badges, stickers and social media creatives, bringing the visual identity together across print and digital touchpoints.
Drawing inspiration from Bengaluru's hand-painted transport lettering, street signage and vernacular typography, translating their distinctive forms, colours and dimensional shadows into the campaign's primary wordmark.
Stage 1
Understanding the campaign, the candidate's vision and his communication needs through initial discussions, visual research and an exploration of Bengaluru's cultural and graphic identity. This stage also involved identifying key campaign touchpoints and collateral requirements.
Stage 2
Developing four distinct visual directions, ranging from minimal and contemporary to traditional, institutional and decorative approaches, and exploring how each could translate into a cohesive campaign identity across applications.
Stage 3
Refining the selected direction through colour and typography exploration, establishing the visual hierarchy and layout systems, and developing a comprehensive library of campaign collaterals before preparing and exporting the final assets.
IDENTITY GUIDELINES A VIDEO WALKTHROUGH OF THE BRAND STANDARDS, SHOWCASING THE COLOUR PALETTE, LOGO VARIATIONS, TYPOGRAPHY AND GUIDELINES FOR MAINTAINING CONSISTENCY ACROSS CAMPAIGN APPLICATIONS.
Alternative visual routes that were explored during the process but remained undeveloped or were not carried forward into the final identity.
A collection of campaign stickers exploring different colour combinations, typographic treatments and graphic arrangements, demonstrating the flexibility of the visual identity across applications.
This project made me realise just how much there is to learn from the visual references around us, and how much potential lies in looking at familiar things a little differently. Working with a mentor taught me the value of having someone guide your thinking, challenge your perspective and help you see connections you might have otherwise missed. I learnt to look at an identity beyond just its logo, understanding how it can grow into an entire visual language through typography, colour, illustration and applications.
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